Yesterday, Disney unveiled a new streaming service (cool! ), but I thought the logo was a bit weird. I felt the positive mostly to be uncomfortable and insubstantial. As a result, I conducted a small experiment to see how I might enhance it. The primary modification was the removal of the plus and the addition of a new one that felt comparable in weight. The plus symbol is constructed from fragments of the I in "Disney." This helps it maintain a consistent weight and incorporates some of the character of the wordmark. The ring around the plus was partially a result of my inability to accurately recreate the arc from the original, which now seemed strange without the curved "plus." This circle, on the other hand, seemed like something that might work well as a standalone mark or app icon.
The logo was initially updated in 1986. The sea-blue hue has been replaced with black, and the number of stripes has been decreased. Another significant alteration was made to the wordmark, which now included bespoke Disney writing in a whimsical style, while the remainder of the inscription was written in title case and completed in a typical serif font. 1997–2002
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The logo was redesigned in 2006 to coincide with the release of Pirates of the Caribbean: Dead Man's Chest, at the request of then-Walt Disney Studios chairman Dick Cook and marketing president Oren Aviv.
[5] Created entirely in computer animation by Weta Digital and using a 3D New Waltograph font, the updated logo was designed by Disney animation director Mike Gabriel and producer Baker Bloodworth. Cameron Smith and Cyrese Parrish created the final rendition of the logo. [6] Additionally, the updated logo has visual allusions to Pinocchio, Dumbo, Cinderella, Peter Pan, and Mary Poppins, while the castle's makeover combines elements from both the Cinderella and Sleeping Beauty castles, as well as fireworks and Walt Disney's family crest. [7] Mark Mancina composed and arranged a new arrangement of "When You Wish Upon a Star" for the 2006 logo. [5] David Metzger co-arranged and coordinated the piece. Beginning with The Muppets in 2011, the sequence was altered to exclude the "Walt Disney Pictures" branding in favor of "Disney." [8] For high-profile films such as Maleficent, Tomorrowland, and Beauty and the Beast, the new logo sequence has been adjusted constantly. Logos for Walt Disney Pictures productions
