This must have been how the inventor of fire felt. Perhaps humans were not intended to wield such raw power in the form of a beverage. Oh, and each of the four tastes is appropriately colored when poured into a glass. The familiar battery acid green color is available in the normal taste, while Baja Blast comes in a teal hue. Watermelon and black cherry are both red fruits. True, they may seem unpleasant when removed from the can, and they will undoubtedly remind you that you are drinking a plethora of strange substances, but who cares?
Hard Mtn Dew will be classified as a flavored malt beverage and will contain 5% alcohol by volume. Additionally, early photos of the items indicate that they will be sugar-free. Pepsi's first indication that it would join the alcoholic beverage sector came in October, when CEO Ramon Laguarta informed analysts the business was considering the move. It came on the heels of competitor Coca-announcement Cola's that it will collaborate with Molson Coors Beverage to make Topo Chico Hard Seltzer, the company's first alcoholic beverage for US customers in decades. Pepsi also submitted a trademark application in June to market beer and hard seltzer with the Rockstar logo.
Never miss a story — subscribe to PEOPLE's free daily newsletter to keep up with the best of the magazine, from juicy celebrity news to riveting human interest stories.
"For 80 years, MTN DEW has disrupted the status quo, offering strong tastes and unsurpassed beverage innovation to millions of fans," PepsiCo Beverages North America CEO Kirk Tanner remarked.
This material was pulled directly from Twitter. You may be able to find the same material in a different format or more information on their website. "Gen Z is finally experiencing a Four Loko moment," one Twitter user observed. "The essence of mankind," another remarked, "is that every now and again, someone accidently invents Four Loko."
